Tourism & Destination Videos
Every destination has a story worth telling. GH Studios creates cinematic tourism films that capture the people, places, and experiences that inspire visitors and showcase what makes each destination unique. Based in Northwest Arkansas and working with clients nationwide, we partner with tourism offices, destination marketing organizations, cities, and communities to create authentic stories that attract visitors, strengthen local brands, and encourage travel.
AR State Parks & Tourism
Problem
During the spring of 2020, Arkansas State Parks welcomed record numbers of visitors and new demographics of outdoor enthusiasts. The challenge was to create a tourism marketing campaign that made first-time visitors feel welcome and inspired them to become lifelong advocates for Arkansas' 50 state parks.
Solution
Working closely with Arkansas State Parks, we developed the "You Belong Here" tourism campaign, featuring diverse Arkansans sharing what they love about the state's parks and inviting new visitors to experience Arkansas' outdoor recreation.
Value Added
By coordinating production with another Arkansas State Parks project, we captured footage across multiple seasons to create a versatile library of destination marketing assets. The campaign included six videos, more than 50 photographs, and social media content while maximizing the project's budget.
Oz Trails 2018
Problem
Brand identity and target audience was shifting and they needed new visual assets to tell their new story. Their suite of offerings was expanding so rapidly that their base demographic didn’t know about it and their target audience wasn’t paying attention because the existing visual messaging spoke to the previous target audience.
Solution
Create multiple concepts for photo and video assets that targeted the new demographic without alienating their base. Each main video reached all audiences while the shorter “social edits” targeted specific demographics.
Value Added
Identified the opportunity, developed the creative concepts, and assembled the right talent to bring the campaign to life. Community partnerships and premiere events helped generate excitement and expand the campaign's reach. Total assets include 9 videos, 6 social media edits, and 75+ still photographs.
