We Add Value
GH Studios provides a rich visual storytelling bundle of compelling video and photo stories. We add value to our clients work by finding key messages and pinpointing best ways to tell their story and reach their clients. Here are a few examples what we’ve created by listening, problem solving, researching, and producing targeted messaging through films and stills.
AR STATE PARKS
AR State Parks & Tourism
Industry Tourism
Problem
AR State Parks was seeing record numbers of visitors, and new demographics of visitors, to the parks during Spring of 2020. How could they ensure that the new visitors to the parks would feel welcome, even if many of the other visitors did not look like them. How could AR State Parks make these first time visitors become life-long visitors and therefore advocates for Arkansas’ 50 state parks.
Solution
After collaborating and refining the messaging with the client...
OZ TRAILS 2018
Oz Trails 2018
Industry Tourism
Problem
Brand identity and target audience was shifting and they needed new visual assets to tell their new story. Their suite of offerings was expanding so rapidly that their base demographic didn’t know about it and their target audience wasn’t paying attention because the existing visual messaging spoke to the previous target audience.
Solution
Create multiple concepts for photo and video assets that targeted the new demographic without alienating their base. Each main video reached all audiences while the shorter “social edits” targeted specific demographics.
Value Added
DIRECT ENERGY
Direct Energy
Industry Energy & Consumer Services
Goals
Make Diversity Equity and Inclusion a core value for the tens of thousands of employees in the US and overseas by giving them some tools to have real conversations—real conversations with their coworkers.
Process
We proposed three concepts to the client, but this authentic approach hit home with the client. GH Studios found and interviewed real people about their experiences with race, color, and assumptions made about them.
Value Added
GH Studios created unique concepts and executed on them creating a tool to help foster conversations, meaningful connections, increase morale, and decrease turnover.
Assets 2 internal videos. One for the US market, and another for the UK market.
© 2021 by Garrett Hubbard.